LIONS CLUB INTERNATIONAL

Mission

OUR MISSION IS THAT WE SERVE BY REACHING, TOUCHING, AND IMPROVING THE LIVES "WE SERVE." IT'S BEEN OUR MOTTO SINCE BEING ADOPTED BY LIONS INTERNATIONAL IN 1954. IT HASN'T CHANGED BUT WE CAN BETTER COMMUNICATE WHAT WE MEAN BY STATING OUR MISSION FURTHER- LINKING WHAT WE DO (SERVE) WITH WHAT WE STRIVE TO ACCOMPLISH (HELP OTHERS). SUMMARIZED AS A THEME, THE MISSION STATEMENT IS A BRIEF, EMOTIONALLY POWERFUL EXPRESSION OF WHAT OUR EFFORTS PROMISE. IT'S A GREAT TOOL FOR BUILDING UNDERSTANDING OF WHAT WE ARE ABOUT WITHIN EACH OF OUR COMMUNITIES (AND WITH PROSPECTIVE NEW MEMBERS).